Cookies on Immersive Arts
Last updated 31 Mar 2025
What is a cookie?
A cookie is a small text file containing pieces of data that is downloaded onto your device by a web browser when you visit a website. This data can be anything from remembering that you are logged in to your personalised preferences. A cookie is usually saved for a determined amount of time so that your browser can use it each time you revisit a website.
How do I restrict or delete cookies?
Your web browser should allow you to restrict or delete cookies set by any website. The Help function within your browser should tell you how.
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
Website analytics
We use Google Analytics services to gather information on how our website is used, allowing us to make changes to our website that improve its usefulness and the overall experience for our visitors.
In cases where your IP address is used, it is anonymised so that you are not personally identifiable. Consenting to cookies for analytics will allow immersivearts.uk to set “first-party” cookies on your device, only set and readable by immersivearts.uk, so that we can gain greater insights with the information.
Google Analytics cookie details
| Cookie name | Expires | Description |
| _ga | 400 days | Used to distinguish users. Part of Google Analytics. |
| _ga_<container-id> | 400 days | Used to persist session state. Part of Google Analytics. |
| consent | 365 days | Used to record GA acceptance status. Part of Google Analytics. |
| pll_language | 365 days | Used to identify a users language preference |
Read Google Analytics’s cookie policy for more information.