IMMERSIVE  ARTS

Explore the creative potential of immersive arts through a groundbreaking UK-wide programme.

The Big Thing 2026

Wednesday 9 – Friday 11 September –  Llandudno, Wales

We are excited to announce that The Big Thing returns in September in Llandudno, Wales. Bringing together artists, creatives, researchers and technologists from across the UK and beyond to explore and shape the future of immersive art.

Early-bird tickets are now on sale with the full programme launching in early July.

We can’t wait to welcome you to Llandudno!

Find out more about The Big Thing
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Funded Projects

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Research

Immersive Arts is an arts and artist-led research project. Research is embedded across the entire programme of events, training, mentoring and grant funding. Research helps us to better understand the circumstances of artists looking to engage with immersive technologies right now.

Our research falls into three areas:

  • Infrastructure & Ecosystem
  • Immersive Tools & Technologies
  • Artists & Audience Development
Read about our research
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News

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