Events
The Big Thing
Mon 9, Tue 10 & Wed 11 Jun 2025
In Person
The Big Thing

The Big Thing is our annual gathering, where the immersive art community—at any stage in their journey—can come to connect, spark new ideas, and push the boundaries of their practice.
The Big Thing will bring together artists, producers, technologists, researchers and the wider ecosystem of venues, distributors, curators and funders from the UK and beyond.
With hands-on workshops, inspiring keynotes, thought-provoking panel discussions, and much more.
Join us in Bradford
Our first annual event The Big Thing brings together artists, creatives, researchers, and technologists from across the UK and beyond who want to shape the future of immersive art.
Over 3 days in Bradford, you’ll have the chance to connect, get inspired and evolve your practice.

Book Earlybird Tickets
Full Schedule – Thu 24 Apr
What's On?
Here’s what you can expect:
- Inspiring talks
- Thought-provoking panel discussions
- Hands-on workshops
- Live performances
- Artist assemblies
- Key issue discussions

Book now!
Early bird tickets are on sale until Friday 21 April. The full schedule including details on what to expect for each session will be live on 24 April.
The Big Thing is where ideas spark, collaborations ignite, and the future of immersive art takes shape.

Building Community
One of our goals for Immersive Arts is to build a more connected, inclusive, and accessible immersive arts community across the UK and The Big Thing has been created to do just that.
This event is for everyone shaping the future of immersive art. Whether you’re brand new or you’re an established artist, producer, or technologist, The Big Thing is for you!

Access & Information
1. What to expect
What to expect
The Big Thing is a multi-day event bringing together the immersive arts community across the UK to connect, collaborate and get inspired. The programme will include a dynamic variety of session formats i.e. talks, panel discussions, workshops, performances and social events.
Throughout the event you’ll be able to meet other creatives, artists, alongside academic researchers, journalists and representatives from venues such as galleries and theatres, arts organisations, agencies and community groups. The programme has been designed to accommodate a varied level of familiarity with immersive arts, from those exploring the artform for the first time, to those with more experience.
2. Dates & timings
Dates & timings
- The Big Thing will take place between Monday 9 and Wednesday 11 June 2025.
The main activity will take place on the 10 and 11 June, with a warm-up event on the evening of 9 June.
9 June – Connect
18:00 to 21:00
A warm-up evening of socialising and live music in partnership with UKBlackTech and the British Phonographic Industry
10 June – Inspire
11:00 to 18:00 – Keynotes, talks, panels and social events
18:00 to 00:00 – Food and drink social, live music and dancing
11 June – Evolve
10:00 to 17:00 – Debates, round tables, workshops, talks and social events
17:00 to 20:00 – Closing remarks, food and drink social
The full schedule including details on what to expect for each session will be live on 24 April.
3. Passes
Passes
Passes can be purchased directly from our ticket page on: EVENTIVE
In order to purchase a pass you will be required to register for an Eventive account. This account will allow you to save a schedule and book on to limited capacity sessions.
There are two ticket tiers on offer to minimise financial barriers to attending, The Full Pass and Reduced Rate Pass. Both passes give equal access to all sessions and workshops. The Big Thing is a non-profit event, all income raised through pass sales will go directly back into the cost of the event and supporting others to attend.
The Full Pass
is for individuals and organisations who have the means to pay the standard rate, helping to sustain The Big Thing and keep it accessible.
Regular: £140
Early Bird: £100
(Early bird sale ends Friday 21st April)
The Reduced Rate Pass
is for individuals on a lower income who might not otherwise be able to attend.
Regular: £60
Early Bird: £50
(Early bird sale ends Friday 21st April)
Bursaries
A limited number of bursaries will be available to support artists to attend The Big Thing for whom the cost of travel, accommodation and a pass is a barrier to attending.
Refunds & transfers
Unfortunately, to keep The Big Thing as affordable as possible, we are unable to offer refunds.
You may transfer a pass you have purchased through your Eventive account:
- To do so please follow the instructions below:
- Log in to your Eventive account
- Click on My Passes from the menu
- Click the ‘Manage’ button next to the pass you’d like to transfer, then click Transfer pass
- Enter the recipient’s email address and click Submit
The recipient will receive an email containing a link allowing them to either add the pass to their existing Eventive account or to create a new account if they don’t already have one.
Once the recipient has accepted the pass via email, the pass will have transferred successfully.
Access Requirements
When booking or registering for a pass, you will be asked to write your access requests in the checkout form. We will do our best to accommodate access needs.
Please review our Access Statement – and the outlined Access provisions for each event – to understand what to expect from the organisers and from the venues, transport and accommodation options.
Please share your access at the point of buying, or registering, your pass so that we can best plan your support. If this is not possible, delegates should send any requests to the organisers by email or phone by Monday 12 May. These contact details are available in the confirmation email once delegates have purchased or registered their pass.
Food and drink
Your delegate pass includes a dinner buffet on 10 June. Lunch options will be available close to the core venues to purchase.
When purchasing your pass, please complete the form noting down any dietary requirements so we can cater for you. Food menus will list allergens.
Hot drinks and refreshments will be available to purchase close to the core venues. For more information on where to eat and drink when in Bradford you can find more information on the Bradford 2025 website.
There will be receptions and social events during The Big Thing at which both alcoholic and non-alcoholic drinks will be served or available to purchase.
3. Getting Here
Train
Two railway stations are close to the main venues: Bradford Interchange (6 minute walk to St. George’s Hall) and Bradford Forster Square (10 minute walk to St George’s Hall) and both connect to many locations including Cardiff, Edinburgh and London.
Information about Bradford Interchange is available on the National Rail website. There are photographs and more information about its accessibility on AccessAble.
Information about Bradford Forster Square station is available on the National Rail website. There are photographs and more information about its accessibility on AccessAble.
Car
Bradford operates a Clean Air Zone, so if you are driving into the city centre, you can check if you need to pay on the Bradford Council website.
Disabled parking around the core venues
Disabled parking close to both St George’s Hall and The Great Victoria Hotel for Blue Badge holders is available opposite the front doors to the Hotel on Drake Street.
Other parking options
A list of Council car parks are available on Bradford Council website.
The closest car parks to the core venues are:
- the Law Courts Car Park on Vicar Lane (4 minute walk to St George’s Hall) or
- The Broadway Car Park on Hall Ings (2 minute walk to St George’s Hall).
Air
There are 3 regional airports with access to Bradford:
Leeds Bradford (LBA) Airport, which is 6.5 miles from the city and connection is by bus and takes around 1 hour. Tickets can be booked via https://flyerbytransdev.palisis.com
Manchester (MAN) is 36.8 miles and can be reached by multiple trains and takes around 2 hours. Tickets can be booked via www.nationalrail.co.uk/journey-planner
Liverpool (LPL) is 55.5 miles and involves multiple trains and buses and takes just under 3 hours. Tickets can be booked via www.nationalrail.co.uk/journey-planner
Coach
Coaches connect Bradford to towns and cities including London, Cardiff and Edinburgh.
The Bradford Interchange Bus Station is a 6 minute walk from St George’s Hall.
Tickets can be booked via the National Express website. Information about National Express’ accessibility policies and code of practice is available here.
Taxi
Several local taxi firms and rideshare apps including Uber are available.
Leap taxis have accessible vehicles and Uber Access and Assist are available in Bradford.
Riders who use motorised wheelchairs or scooters can book wheelchair-accessible vehicles (WAV) through Uber if they are pre-registered. uberWAV driver-partners are certified by a third party in safely driving and assisting disabled people. Information is available here.
Bicycle
Bicycle parking racks are available on Vicar Lane and by the Crown Court. Both are a 4 minute walk from St George’s Hall.
4. Venues
Venues
The Big Thing will take place in Bradford, UK. The event will be located around Centenary Square, BD1 1SD, in the City Centre. All venues are a five to ten minute walk from one another.
The main venues for The Big Thing will be St George’s Hall on 10 June and The Great Victoria Hotel on 11 June.
St George’s Hall
St George’s Hall is a grand Nineteenth century concert venue which will host talks, panels and performances on the 10 June.
This venue has step-free access into the lobby and bar areas, and a lift to the Stalls level. There are 12 wheelchair spaces at St George’s Hall and wheelchair accessible toilets. Outside the venue, on Drake Street, there is a layby drop off point with access to the ramp to Stalls level. St George’s Hall is unable to accommodate scooters and other vehicles designed for outdoor use.
First aid trained venue staff will be available throughout the day and evacuation chairs are in place for wheelchair users.
Some information on accessibility is listed on St George’s Hall website.
The Great Victoria Hotel
The Great Victoria Hotel is a Victorian railway hotel located conveniently across the road from Bradford Interchange bus and train station. The hotel will host talks, panels, workshops, roundtables and meetings on 11 June.
The Hotel has a ramp up to its main entrance, and step-free access from Drake Street into the Velasco room. Inside the Hotel, there is step-free access to all of the rooms being used for our event and into some of the bedrooms (via a working lift). There is an accessible toilet on the ground floor. First aid trained venue staff will be available to assist guests.
The Great Victoria Hotel is listed on AccessAble and this includes photographs, information about accessing different parts of the building, accessible toilets and other information.
Bradford City Hall
This Nineteenth Century building with a distinctive clocktower is in Centenary Square. It will host discussions, meetings and receptions.
This venue has been registered on the AccessAble website and includes photographs, details of rooms and facilities.
Centenary Square
This Square is the centre around which several of the venues for the event are located. During The Big Thing, we are hoping for sunshine so we can make introductions, build connections and socialise in this main square.
Information about access points and parking are included in the registration on AccessAble.
Sunbridge Wells
Sunbridge Wells is a Victorian tunnel complex containing bars, restaurants and shops and is located just off Centenary Square. Within the tunnels is Wallers Brewery, a bar that will welcome delegates from The Big Thing for social events.
Sunbridge Wells is listed on AccessAble. Please note that the floor is not even.
Impressions Gallery
Impressions Gallery is a photographic gallery and centre that hosts cultural activities and is on the other side of Centenary Square from Bradford City Hall. The Gallery will host a social event as part of The Big Thing.
Impressions Gallery is listed on AccessAble. It has an accessible toilet.
5. Accommodation
Accommodation
There are several hotels in the near vicinity of the event venues. The following have ringfenced a number of rooms for delegates to book these at a discounted price for stays on the nights of 9 and/or 10 June.
Leonard Hotel Bradford
Leonard Hotel Bradford, 2 Thornton Road, Bradford, BD1 2DH
- 7 minutes walk from St George’s Hall and a 9 minute walk from Bradford Interchange train station.
- Double rooms with breakfast are priced from £75.
- A limited number of accessible rooms are available. (e.g. step-free access, roll-in showers, grab bars).
Please book via their website and follow these steps:
- select ‘Leonardo Bradford Hotel’
- add dates
- Select room / adult
- add promotion code: LHBRAD090625
- Click on search
Holiday Inn Express
Holiday Inn Express, Vicar Lane, Bradford BD1 5LD
- 5 minutes walk from St George’s Hall and a 2 minute walk from Bradford Interchange train station.
- Double rooms with breakfast are priced from £70.
- There are no accessible rooms at this hotel.
Please book using this link to their website and follow these steps:
- Click the white ‘View Prices’ button at the top right of the screen
- Add Dates
- Select Rooms and Guests
- Please ignore the Rate Preference menu. You do not need a code, the link will automatically generate the discounted rate.
- Click ‘View Prices’.
There are other hotels close to the core venues. These do not have ring fenced and discounted rooms for delegates, but they do have room availability as of 17 March 2025.
Premier Inn Bradford Central Hotel
Premier Inn Bradford Central Hotel, Vicar Lane, Bradford, BD1 5LD
5 minutes walk from St George’s Hall and a 2 minute walk from Bradford Interchange train station.
Double rooms available and are priced from £52.
This hotel has some accessible rooms and can be contacted to discuss this by email pi.accessible@whitbread.com or phone 0333 091 9817.
Book via their website or by phone 0333 321 9237.
6. Access Requirements
Access Requirements
When booking or registering for a pass, you will be asked to write your access requests in the checkout form. We will do our best to accommodate access needs.
Please review the Access section below to understand what to expect from the organisers and from the venues, transport and accommodation options.
Please share your access needs at the point of buying, or registering, your pass so that we can best plan your support. If this is not possible, delegates should send any requests to the organisers by email or phone by Monday 12 May. These contact details are available in the confirmation email once delegates have purchased or registered their pass.
Changing Places toilets
The closest Changing Places toilets (toilets that are larger than standard accessible toilets) to the core venues are below and more details of where to find them can be found here.
- Bradford City Pavilion, Godwin Street.
- The National Science and Media Museum
- The Broadway, Hall Ings
- University of Bradford, Richmond Building, K Floor
Navigation support
A dedicated Access Coordinator will be available at the core venues on both days of the event. Volunteers will be available to support and guide delegates between train or bus stations, venues, drop-off points, or nearby hotels. This support must be requested in advance by Monday 12 May.
Dogs
Trained assistance dogs are welcome. Water will be provided for dogs. Volunteers will be able to sit with dogs for limited periods of time if required, please ask the Access Coordinator for this at the venue.
If a delegate has a dog allergy, they should let us know in the access requirements form when buying their pass. We can then take reasonable steps to ensure that person has minimal or no contact with dogs by ensuring areas of the venue remain dog free.
Print material
There will be limited printed material for the event, but alternative formats can be produced on request, including large print, audio, braille and easy read. The deadline for requesting alternative formats is Monday 12 May.
Visual material
There will be scrolling presentations shown at various points throughout the event, including with video and audio which will be captioned. All presenters will be asked to audio describe images used and to summarise visual content of video material used.
Relaxed event
There will be a Relaxed attitude to noise and movement within the event and people are free to come and go in all sessions as they wish. Lighting will be kept on low in the auditorium to allow for easy movement and sound during presentations will be kept at a comfortable level.
During evening performances there may be lighting effects and loud noise which will be indicated within the schedule item.
Rest space
A rest space will be available throughout the event. This is a space to take time out from the event and there will be equipment to help you relax, including eye masks, noise cancelling headphones, blankets, fidget toys, and more. The rest space will have a variety of options to sit or lay down.
British Sign Language (BSL) Interpreters
BSL interpretation will be provided for the formal speech-based events at the core venues.
A limited number of interpreters can be available during the networking sessions, discussions and round tables.
Please let us know if you require such assistance by Monday 12 May.
Speech-to-text
Live speech to text will be provided onto the main screen being used by presenters at St George’s Hall on the 10 June.
Speech to text will be available for individual screen devices (for example, smartphones and tablets) during other talk formats on 11 June.
This will be provided by logging onto a web link provided by the captioners.
The link will be displayed prominently in each room where a presentation is taking place.
Induction loops
St George’s Hall has an induction loop system.
An induction loop system for talk and panel formats at The Great Victoria Hotel can be made available on request.
Please let us know if you require an induction loop in your access requirements when purchasing a pass and by Monday 12 May.
The Big Things Partners
The Big Thing 2025 is produced in partnership with Bradford 2025 UK City of Culture & Bradford Producing Hub.
Meet The Big Thing team
