Events

The Big Thing

Mon 9, Tue 10 & Wed 11 Jun 2025

In Person

The Big Thing

The Big Thing

The Big Thing is our annual gathering, where the immersive art community—at any stage in their journey—can come to connect, spark new ideas, and push the boundaries of their practice.

The Big Thing will bring together artists, producers, technologists, researchers and the wider ecosystem of venues, distributors, curators and funders from the UK and beyond.

With hands-on workshops, inspiring keynotes, thought-provoking panel discussions, and much more.

Mon 9 Jun – Wed 11 Jun

Bradford City of Culture 2025

Join us in Bradford

Our first annual event The Big Thing brings together artists, creatives, researchers, and technologists from across the UK and beyond who want to shape the future of immersive art. 

Over 3 days in Bradford, you’ll have the chance to connect, get inspired and evolve your practice.

Book Earlybird Tickets

Full Schedule – Thu 24 Apr

What's On?

Here’s what you can expect:

  • Inspiring talks
  • Thought-provoking panel discussions
  • Hands-on workshops
  • Live performances 
  • Artist assemblies
  • Key issue discussions
A coral background that says,' Immersive Arts...?' with an explanation on what immersive arts is, Verity Mcingtosh, Director stands in front of it.

Book now!

Passes are on sale now!

Early bird tickets are on sale until Friday 21 April. The full schedule including details on what to expect for each session will be live on 24 April.

The Big Thing is where ideas spark, collaborations ignite, and the future of immersive art takes shape.

Building Community

One of our goals for Immersive Arts is to build a more connected, inclusive, and accessible immersive arts community across the UK and The Big Thing has been created to do just that.

This event is for everyone shaping the future of immersive art. Whether you’re brand new or you’re an established artist, producer, or technologist, The Big Thing is for you!

Access & Information

1. What to expect

What to expect

The Big Thing is a multi-day event bringing together the immersive arts community across the UK to connect, collaborate and get inspired. The programme will include a dynamic variety of session formats i.e. talks, panel discussions, workshops, performances and social events. 

Throughout the event you’ll be able to meet other creatives, artists, alongside academic researchers, journalists and representatives from venues such as galleries and theatres, arts organisations, agencies and community groups. The programme has been designed to accommodate a varied level of familiarity with immersive arts, from those exploring the artform for the first time, to those with more experience.

2. Dates & timings

Dates & timings

  • The Big Thing will take place between Monday 9 and Wednesday 11 June 2025.

The main activity will take place on the 10 and 11 June, with a warm-up event on the evening of 9 June.

9 June – Connect
18:00 to 21:00

A warm-up evening of socialising and live music in partnership with UKBlackTech and the British Phonographic Industry

10 June – Inspire
11:00 to 18:00 – Keynotes, talks, panels and social events

18:00 to 00:00 – Food and drink social, live music and dancing

11 June – Evolve

10:00 to 17:00 – Debates, round tables, workshops, talks and social events

17:00 to 20:00 – Closing remarks, food and drink social

The full schedule including details on what to expect for each session will be live on 24 April.

3. Passes

Passes

Passes can be purchased directly from our ticket page on: EVENTIVE

In order to purchase a pass you will be required to register for an Eventive account. This account will allow you to save a schedule and book on to limited capacity sessions. 

There are two ticket tiers on offer to minimise financial barriers to attending, The Full Pass and Reduced Rate Pass. Both passes give equal access to all sessions and workshops. The Big Thing is a non-profit event, all income raised through pass sales will go directly back into the cost of the event and supporting others to attend.

The Full Pass

is for individuals and organisations who have the means to pay the standard rate, helping to sustain The Big Thing and keep it accessible.

Regular: £140

Early Bird: £100

(Early bird sale ends Friday 21st April)

The Reduced Rate Pass

is for individuals on a lower income who might not otherwise be able to attend.

Regular: £60

Early Bird: £50

(Early bird sale ends Friday 21st April)

Bursaries

A limited number of bursaries will be available to support artists to attend The Big Thing for whom the cost of travel, accommodation and a pass is a barrier to attending.

Find our more and apply here.

Refunds & transfers

Unfortunately, to keep The Big Thing as affordable as possible, we are unable to offer refunds. 

You may transfer a pass you have purchased through your Eventive account:

  1. To do so please follow the instructions below:
  • Log in to your Eventive account
  • Click on My Passes from the menu
  • Click the ‘Manage’ button next to the pass you’d like to transfer, then click Transfer pass
  • Enter the recipient’s email address and click Submit

The recipient will receive an email containing a link allowing them to either add the pass to their existing Eventive account or to create a new account if they don’t already have one.

Once the recipient has accepted the pass via email, the pass will have transferred successfully.

Access Requirements

When booking or registering for a pass, you will be asked to write your access requests in the checkout form. We will do our best to accommodate access needs.

Please review our Access Statement – and the outlined Access provisions for each event – to understand what to expect from the organisers and from the venues, transport and accommodation options.

Please share your access at the point of buying, or registering, your pass so that we can best plan your support. If this is not possible, delegates should send  any  requests to the organisers by email or phone by Monday 12 May. These contact details are available in the confirmation email once delegates have purchased or registered their pass.

Food and drink

Your delegate pass includes a dinner buffet on 10 June. Lunch options will be available close to the core venues to purchase.

When purchasing your pass, please complete the form noting down any dietary requirements so we can cater for you. Food menus will list allergens.

Hot drinks and refreshments will be available to purchase close to the core venues. For more information on where to eat and drink when in Bradford you can find more information on the Bradford 2025 website.

There will be receptions and social events during The Big Thing at which both alcoholic and non-alcoholic drinks will be served or available to purchase.

3. Getting Here

Train

Two railway stations are close to the main venues: Bradford Interchange (6 minute walk to St. George’s Hall) and Bradford Forster Square (10 minute walk to St George’s Hall) and both connect to many locations including Cardiff, Edinburgh and London.

Information about Bradford Interchange is available on the National Rail website. There are photographs and more information about its accessibility on AccessAble.

Information about Bradford Forster Square station is available on the National Rail website. There are photographs and more information about its accessibility on AccessAble.

Car

Bradford operates a Clean Air Zone, so if you are driving into the city centre, you can check if you need to pay on the Bradford Council website.

Disabled parking around the core venues

Disabled parking close to both St George’s Hall and The Great Victoria Hotel for Blue Badge holders is available opposite the front doors to the Hotel on Drake Street.

Other parking options

A list of Council car parks are available on Bradford Council website.

The closest car parks to the core venues are:

Air

There are 3 regional airports with access to Bradford: 

Leeds Bradford (LBA) Airport, which is 6.5 miles from the city and connection is by bus and takes around 1 hour. Tickets can be booked via https://flyerbytransdev.palisis.com

Manchester (MAN) is 36.8 miles and can be reached by multiple trains and takes around 2 hours. Tickets can be booked via www.nationalrail.co.uk/journey-planner

Liverpool (LPL) is 55.5 miles and involves multiple trains and buses and takes just under 3 hours. Tickets can be booked via www.nationalrail.co.uk/journey-planner

Coach

Coaches connect Bradford to towns and cities including London, Cardiff and Edinburgh.

The Bradford Interchange Bus Station is a 6 minute walk from St George’s Hall.

Tickets can be booked via the National Express website. Information about National Express’ accessibility policies and code of practice is available here.

Taxi

Several local taxi firms and rideshare apps including Uber are available. 

Leap taxis have accessible vehicles and Uber Access and Assist are available in Bradford.

Riders who use motorised wheelchairs or scooters can book wheelchair-accessible vehicles (WAV) through Uber if they are pre-registered. uberWAV driver-partners are certified by a third party in safely driving and assisting disabled people. Information is available here.

Bicycle

Bicycle parking racks are available on Vicar Lane and by the Crown Court. Both are a 4 minute walk from St George’s Hall.

4. Venues

Venues

The Big Thing will take place in Bradford, UK. The event will be located around Centenary Square, BD1 1SD, in the City Centre. All venues are a five to ten minute walk from one another.

The main venues for The Big Thing will be St George’s Hall on 10 June and The Great Victoria Hotel on 11 June.

St George’s Hall

St George’s Hall is a grand Nineteenth century concert venue which will host talks, panels and performances on the 10 June.

This venue has step-free access into the lobby and bar areas, and a lift to the Stalls level. There are 12 wheelchair spaces at St George’s Hall and wheelchair accessible toilets. Outside the venue, on Drake Street, there is a layby drop off point with access to the ramp to Stalls level. St George’s Hall is unable to accommodate scooters and other vehicles designed for outdoor use.

First aid trained venue staff will be available throughout the day and evacuation chairs are in place for wheelchair users.

Some information on accessibility is listed on St George’s Hall website.

The Great Victoria Hotel

The Great Victoria Hotel is a Victorian railway hotel located conveniently across the road from Bradford Interchange bus and train station. The hotel will host talks, panels, workshops, roundtables and meetings on 11 June. 

The Hotel has a ramp up to its main entrance, and step-free access from Drake Street into the Velasco room. Inside the Hotel, there is step-free access to all of the rooms being used for our event and into some of the bedrooms (via a working lift). There is an accessible toilet on the ground floor. First aid trained venue staff will be available to assist guests. 

The Great Victoria Hotel is listed on AccessAble and this includes photographs, information about accessing different parts of the building, accessible toilets and other information.

Bradford City Hall

This Nineteenth Century building with a distinctive clocktower is in Centenary Square. It will host discussions, meetings and receptions.

This venue has been registered on the AccessAble website and includes photographs, details of rooms and facilities.

Centenary Square

This Square is the centre around which several of the venues for the event are located. During The Big Thing, we are hoping for sunshine so we can make introductions, build connections and socialise in this main square.

Information about access points and parking are included in the registration on AccessAble.

Sunbridge Wells

Sunbridge Wells is a Victorian tunnel complex containing bars, restaurants and shops and is located just off Centenary Square. Within the tunnels is Wallers Brewery, a bar that will welcome delegates from The Big Thing for social events. 

Sunbridge Wells is listed on AccessAble. Please note that the floor is not even.

Impressions Gallery

Impressions Gallery is a photographic gallery and centre that hosts cultural activities and is on the other side of Centenary Square from Bradford City Hall. The Gallery will host a social event as part of The Big Thing

Impressions Gallery is listed on AccessAble. It has an accessible toilet.

5. Accommodation

Accommodation

There are several hotels in the near vicinity of the event venues. The following have ringfenced a number of rooms for delegates to book these at a discounted price for stays on the nights of 9 and/or 10 June. 

Leonard Hotel Bradford

Leonard Hotel Bradford, 2 Thornton Road, Bradford, BD1 2DH

  • 7 minutes walk from St George’s Hall and a 9 minute walk from Bradford Interchange train station. 
  • Double rooms with breakfast are priced from £75.
  • A limited number of accessible rooms are available. (e.g. step-free access, roll-in showers, grab bars).

Please book via their website and follow these steps:

  1. select ‘Leonardo Bradford Hotel’
  2. add dates
  3. Select room / adult
  4. add promotion code: LHBRAD090625
  5. Click on search

Holiday Inn Express

Holiday Inn Express, Vicar Lane, Bradford BD1 5LD

  • 5 minutes walk from St George’s Hall and a 2 minute walk from Bradford Interchange train station. 
  • Double rooms with breakfast are priced from £70.
  • There are no accessible rooms at this hotel.

Please book using this link to their website and follow these steps:

  1. Click the white ‘View Prices’ button at the top right of the screen
  2. Add Dates
  3. Select Rooms and Guests
  4. Please ignore the Rate Preference menu. You do not need a code, the link will automatically generate the discounted rate.
  5. Click ‘View Prices’.

There are other hotels close to the core venues. These do not have ring fenced and discounted rooms for delegates, but they do have room availability as of 17 March 2025. 

 

Premier Inn Bradford Central Hotel

Premier Inn Bradford Central Hotel, Vicar Lane, Bradford, BD1 5LD

5 minutes walk from St George’s Hall and a 2 minute walk from Bradford Interchange train station. 

Double rooms available and are priced from £52.

This hotel has some accessible rooms and can be contacted to discuss this by email pi.accessible@whitbread.com or phone 0333 091 9817. 

Book via their website or by phone 0333 321 9237.

6. Access Requirements

Access Requirements

When booking or registering for a pass, you will be asked to write your access requests in the checkout form. We will do our best to accommodate access needs.

Please review the Access section below to understand what to expect from the organisers and from the venues, transport and accommodation options.

Please share your access needs at the point of buying, or registering, your pass so that we can best plan your support. If this is not possible, delegates should send any requests to the organisers by email or phone by Monday 12 May. These contact details are available in the confirmation email once delegates have purchased or registered their pass.

Changing Places toilets

The closest Changing Places toilets (toilets that are larger than standard accessible toilets) to the core venues are below and more details of where to find them can be found here.

  • Bradford City Pavilion, Godwin Street.
  • The National Science and Media Museum
  • The Broadway, Hall Ings
  • University of Bradford, Richmond Building, K Floor

Navigation support

A dedicated Access Coordinator will be available at the core venues on both days of the event. Volunteers will be available to support and guide delegates between train or bus stations, venues, drop-off points, or nearby hotels. This support must be requested in advance by Monday 12 May.

Dogs

Trained assistance dogs are welcome. Water will be provided for dogs. Volunteers will be able to sit with dogs for limited periods of time if required, please ask the Access Coordinator for this at the venue.

If a delegate has a dog allergy, they should let us know in the access requirements form when buying their pass. We can then take reasonable steps to ensure that person has minimal or no contact with dogs by ensuring areas of the venue remain dog free.

Print material

There will be limited printed material for the event, but alternative formats can be produced on request, including large print, audio, braille and easy read. The deadline for requesting alternative formats is Monday 12 May.

Visual material

There will be scrolling presentations shown at various points throughout the event, including with video and audio which will be captioned. All presenters will be asked to audio describe images used and to summarise visual content of video material used.

Relaxed event

There will be a Relaxed attitude to noise and movement within the event and people are free to come and go in all sessions as they wish. Lighting will be kept on low in the auditorium to allow for easy movement and sound during presentations will be kept at a comfortable level. 

During evening performances there may be lighting effects and loud noise which will be indicated within the schedule item.

Rest space

A rest space will be available throughout the event. This is a space to take time out from the event and there will be equipment to help you relax, including eye masks, noise cancelling headphones, blankets, fidget toys, and more. The rest space will have a variety of options to sit or lay down.

British Sign Language (BSL) Interpreters

BSL interpretation will be provided for the formal speech-based events at the core venues.

A limited number of interpreters can  be available during the networking sessions, discussions and round tables.

Please let us know if you require such assistance by Monday 12 May.

Speech-to-text

Live speech to text will be provided onto the main screen being used by presenters at St George’s Hall on the 10 June.

Speech to text will be available for individual screen devices (for example, smartphones and tablets) during other talk formats on 11 June.

This will be provided by logging onto a web link provided by the captioners.

The link will be displayed prominently in each room where a presentation is taking place.

Induction loops

St George’s Hall has an induction loop system. 

An induction loop system for talk and panel formats at The Great Victoria Hotel can be made available on request.

Please let us know if you require an induction loop in your access requirements when purchasing a pass and by Monday 12 May.

The Big Things Partners

The Big Thing 2025 is produced in partnership with Bradford 2025 UK City of Culture & Bradford Producing Hub.

Meet The Big Thing team

Soph Crockett

Soph Crockett

XR Producer & Curator (she/her)

Crossover Labs

Soph is an XR producer and curator at Crossover Labs, a team dedicated to creating the future through the intersection of art, storytelling and technology. She has curated immersive exhibitions worldwide and operated interactive theatre shows at Adelaide Fringe and Edinburgh Fringe.

Max Munday

Max Munday

Production Manager (he/him)

The Big Thing

Max Munday is the Production Manager on The Big Thing 2025. Based in Sheffield, he is an artist and researcher working with movement and sound. His wide-ranging experience includes work in substance misuse and homeless services, political and charity communications, radio production, and higher education.

Tom Millen

Tom Millen

Co-Director (he/him)

Crossover Labs

​​Tom is an award winning digital producer, his work has been shown at The Barbican, BBC, Ars Electronica, SXSW and MoMA. Tom has curated programmes of digital art for international festivals including CPH:DOX, Sheffield Doc/Fest, The International Film Festival of India, Silbersalz Science and Media Festival, Bergen International Film Festival and the Adelaide Fringe.

Ruth McCullough

Ruth McCullough

Executive Producer (she/her)

Based at Watershed, Bristol

Ruth is a creative director and producer specialising in art, technology, and sustainability. 

From 2009- 2023, she was Producer then Director of Abandon Normal Devices (AND), leading the UK’s only roaming digital biennial and collaborations with artists such as Marshmallow Laser Feast, Matthew Plummer Fernandez, Daito Manabe, Ubermorgen, Eva & Franco Mattes and Studio Roosegaarde.

Verity McIntosh

Verity McIntosh

Director and Principal Investigator (she/her)

Immersive Arts

Verity works with artists, technologists, researchers, and policymakers who are interested in immersive tech and its impact on society. As an Associate Professor at UWE Bristol, Verity founded one of Europe’s first XR master’s programmes and co-founded Bristol VR Lab. Her research focuses on inclusive design, XR ethics, and human rights in virtual environments.

Kat Garoës-Hill

Kat Garoës-Hill

Communications Manager (she/her)

Based at Watershed, Bristol

Kat has over 6 years’ experience in creative comms, she connects people through digital media, design, and storytelling. She came to Bristol from Bradford and stayed for the city’s strong focus on the arts. Kat is also DJ (GAROËSS) and is comms lead for Booty Bass and was selected for Saffron Music‘s Emerging Artist Development Project (2023-2024).

Bridget Hart

Bridget Hart

Coordinator (they/them)

Based at the Watershed, Bristol

Bridget has coordinated a number of programmes for the PM Studio including Grounding Technologies, Immersive Arts and Undershed. Elsewhere Bridget is a writer, creative producer, and editor. They have published two collections of poetry; Better Watch Your Mouth and Chewing Gum. Bridget has produced events for festivals including Shambala, Edinburgh Fringe and Trans Pride.

Michelle Rumney

Michelle Rumney

Producer for England (she/her)

Based at Watershed, Bristol

Michelle is a practicing fine artist and trained coach with a technical background in post-production and SFX. With over three years at StoryFutures and StoryTrails, she brings expertise in immersive prototyping, testing, and audience-based research to support artists on the programme.

Lisa Heledd Jones

Lisa Heledd Jones

Producer for Wales (she/her)

Based at Wales Millennium Centre, Cardiff

Lisa is a producer, artist, and curator whose work explores digital storytelling, immersive technologies, and community engagement. She has worked for organisations such as BBC, University of South Wales and National Trust as well as across a myriad of other artists and individuals who have shaped her work and thinking. 

Allie John

Allie John

Producer for Wales (she/her)

Based at Wales Millennium Centre, Cardiff

Allie is co-founder of Yello Brick, creating award-winning events and digital experiences for 14 years. With expertise in theatre, digital tech, marketing, and producing, she has worked on Bordergame (National Theatre Wales), Rescape Innovation (VR for NHS), and The Culture Group, managing Google projects with physical events and digital outputs.

Colm O’Donnell

Colm O’Donnell

Colm O’Donnell (he/him)

Producer for Northern Ireland

Colm has 15+ years’ experience producing arts programmes in Northern Ireland. He is Creative Director and co-founder of Stendhal Festival. With a background in architecture, he blends digital design, 3D modelling, animation, and web design with storytelling and marketing. He also served on the board of ArtAbyss, supporting young people through the arts.

Chloe Spiby Loh

Chloe Spiby Loh

Producer for Scotland (she/her)

Based at Cryptic, Glasgow

Chloe has produced programmes with Wellcome Collection, Create London, V&A Dundee, RIBA, and the Architecture Foundation, collaborating with artists, designers, and major partners on live events, festivals, and commissions. She specialises in interdisciplinary projects for public audiences and has experience using anti-racist and anti-ableist tools and techniques.

Orange outline illustration of character with two long legs and a cloudlike head with orange dots for eyes.

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