Projects
People Who You May Know
People Who You May Know
A bold, Analog horror for the digital age, where parasocial audience engagement unveils an unsettling insight into lived experience and social archetypes.
In 2025, the intersection of digital intimacy, surveillance, and AI is increasingly central to societal anxiety. Audience fears around privacy, online manipulation, and parasocial relationships have intensified, amplified further by controversial legislation such as the Online Safety Act, which mandates tighter regulation of harmful content, and the growing scrutiny of AI’s role in personal data use. Recent AI case studies have highlighted how generative systems can inadvertently manipulate or misrepresent users, exposing vulnerabilities in digital trust and identity.
Experiment
£20,000
People Who You May Know' is an ARG (Alternate Reality Game) immersive theatre hybrid.
Aims of the project
People Who You May Know engages directly with these anxieties by making audience digital footprints, social media images, and online interactions integral to the narrative.
By embedding players’ own data into an immersive, horror-infused experience, the work transforms abstract societal concerns into visceral, personal encounters. It prompts critical reflection on consent, surveillance, and the ethics of digital participation, illustrating the very real human consequences of online exposure and algorithmic mediation.
Meet Aura Digital Studios
Eva Robinson
Creative Director
she/her
Eva Robinson is Co-Founding Director of Aura Digital Studios, Technical Director of Belfast XR Festival and Visiting Lecturer at Ulster University.
Her work as a creative technologist, 3D Artist and XR Producer spans AR, VR, Animation and ICVFX, with her debut as a Producer on the multisensory VR experience ‘The Baby Factory is Closed’ world premiering and in competition at SXSW 2026. As Technical Director of the Belfast XR Festival, she delivered Amplify: XR Labs, a UK wide £200k XR development programme for new and emerging producers working in immersive media outputs, supported by the BFI Creative Challenge Fund.
She has taught widely on Virtual Production and real-time workflows for industry bodies in Northern Ireland, and at Ulster University at undergraduate level for Animation and Games Design, supporting theory and academic research modules.
Sinéad Burns
Producer
she/her
Josh McAvoy
Creative Technologist
he/they
