1. Considering Audiences Guide
A general introduction and guidance for thinking about audiences and what you hope to learn by surveying them.
Audience Resource Bank
This resource bank has been developed by Dr Kerryn Wise, our Research Fellow with a background in making XR dance work and leading audience research.
There are many ways to gather feedback from audiences. In this section, Kerryn shares practical approaches that have worked well when evaluating audience experiences of Immersive Arts projects.
This is an optional resource you can use if you to chose to by exploring each resource below, learning what it is, and downloading each one as a tool for your own work.
Please note: Some of these example resources were developed in collaboration with cultural organisations and staff, including Broadway, The Space and The University of Nottingham Virtual and Production Studio.
We gratefully acknowledge their support and contributions to this resource bank.
2. Evaluation Resources: Signposting Guide
A range of existing guides and resources available from other organisations to support you to evaluate your work.
3. Audience Survey Guidance & Questionnaire Bank
A guidance document with a selection of example questions to help you gather useful audience feedback.
Download the Audience Survey Guidance & Questionnaire Bank Guide
4. Example Microsoft Forms Survey
A survey template that can be duplicated and adapted for your own project.
5. Example Microsoft Form Guidance
Step by step guidance on how to duplicate and edit the Microsoft Forms survey template for your own project.
6. Focus Group Best Practice Guidelines
A guide to support you to use the best practice when putting together a focus group to get more in-depth responses.
Download Focus Group Best Practice Guidelines
7. Example Consent Forms
An example of consent forms for gaining permission to use feedback, photography, video and other types of documentation.
8. Example Project Audience Development and Marketing Plan
A blank example plan to use for your own project.
Download the Example Project Audience Development and Marketing Plan
Project Audience Development & Marketing Plan Example: Replica
This is an completed plan using an existing XR Dance project, to support completion of the template for your own project.
Download the Project Audience Development & Marketing Plan Example: Replica
9. Analysing Feedback Guide
An introduction to understanding and analysing your feedback and evaluation data by asking yourself important questions.
Meet our Research Fellow
Kerryn Wise
Immersive Arts Research Fellow (she/her)
UWE Bristol
Dr Kerryn Wise is a practice-based researcher exploring the applications of immersive technologies to dance and performance practices. Kerryn’s research aims to understand how the use of new technologies impacts artistic approaches and audience experience of arts and cultural content. Kerryn is co-lead of Displace Studio, a Mixed Reality Performance Studio, whose work has toured nationally/internationally to festivals including SXSW, FIVARS and Aesthetica. Kerryn is a QuestLab dance artist alumnus at Studio Wayne McGregor and an associate artist at the Virtual and Immersive Production Studio at the University of Nottingham. Kerryn is a studio member and freelance immersive consultant at Near Now, Broadway’s Studio for Arts, Design and Innovation and a P-T Senior Lecturer in Performing Arts at De Montfort University.
